Amity Software Systems Limited

Nov 25, 2021

3 min read


The insurance sector has already entered a new era. The insurance sector is edging towards automation, digitalization as well as the modernization of the processes. It is significant to adopt the latest trends to fit the company in the competitive market. Let us explore the business continuity strategies that the top-ranked companies use to survive in the evolving market conditions.

It is crucial to prove your company superior, and the quality of services or products you are offering is better. As a result of a survey on insurance companies who are ranking the market, the growth of insurance companies depend upon five factors:


Due to rising customer demand, insurance companies are leaning towards digital adoption. Innovation grabbed the market, and insurers are implementing the new technology trends. The insurance sector is continuously evolving and is embracing the latest trends capturing the market. The technology users outshined the non-users in several ways. Some of the trending technologies are robotics, artificial intelligence, digitalization, automation, etc.

As the insurance providers perform various operations like policy administration, insurance underwriting, claims processing, customer relationship management, etc., they need to accelerate their tasks. It is possible only when the insurers automate the regular processes.


It is not necessary that every transformation need a digital upgrade. According to a recent survey, nearly 80% of customers choose brands that prioritize corporate social responsibility (CSR). Insurance companies started focusing on CSR to improve productivity and gain customer loyalty.

What is corporate social responsibility?

It is defined as a management concept that enables companies to integrate social and environmental concerns in their business processes and the interactions between the companies with their stakeholders.


Comparing the services of different brands, the customers’ expectations went to another level. They desire the same quality and the feature of personalization in their products or services. They demand exactly as per their requirements and because of this, the need for customization has taken a long jump. Indeed, customizability does not need a wide range of products.

Insurance companies have also learned the secret of success. They demand customized services or solutions to run their business rather than a general solution. The companies make the list of the requirements and the areas of concern and then look for a customized insurance management system.

4. Diversity and Inclusion:

First of all, we need to know what is diversity and inclusion. It is two different terms, often used together as both are quite interrelated concepts. Diversity refers to a workforce having people from various domains with different skills. It might also include multiple races, genders, ages, religions, sexual orientations, ethnicities, abilities, and other attributes. On the other hand, inclusion includes an environment to ensure that the employees feel comfortable and confident about their perspectives, lifestyles, beliefs, qualities, experiences, and talents being valued, acknowledged, and encouraged by others.

The insurance business is acknowledging the rapid evolution of the business solutions used by the top-ranked companies. General insurance management software must be able to rule out the possibility of mistakes and eliminate the compliance issues faced before.

5. Flexible pricing structures:

Insurance companies need to prioritize the strategies used to improve customer experience. As per a study, the value of price as a deciding criterion among auto insurance customers has climbed highly. Pandemic has increased the importance as it further jumped an additional 20%. Everything has now become transparent and we need not forget that customers have plenty of options available. They can easily shop around to compare the rates and successfully find lower rates.

It is a huge challenge for insurance providers to keep their prices highly competitive. They should know about the market and their competitors. The top-rated companies follow the same strategy.


Customers are getting smarter as well as calculative. Smart customer demands everything-quality, affordability, efficiency, guarantee, etc. It is the time when the service providers need to be careful and accurate to provide personalized life insurance management software to the customers. Amity Software offers a comprehensive insurance management software suite named Amity INSURE (for general insurance) and Amity ASSURE (for life insurance) to help achieve operational excellence.